US Physician Digital Engagement Opportunities | Actionable Insights for Pharma
ePharma Physician® advisory service and insights are based on an in-depth, online study fielded among US physicians who use digital channels for pharma resources and connecting with reps. Every Manhattan Research study is rewritten annually.
Leverage Manhattan Research expertise to prioritize physician engagement and service investments
Identify next-generation rep opportunities including online promotion, telerep and technology-assisted reps
Target physician audience behavior and interests with comprehensive, specialty-specific insights
The Rep Relationship in 2015: How does the interplay
between the availability of numerous digital resources,
growing prevalence of rep-restrictions, and use of nonpharma
resources impact the physician-rep relationship
Best Practices for Tablet Reps: How do the activities
conducted on tablets during rep meetings vary based
on point in product lifecycle? Which activities are most
influential on prescription decisions? Which inspire
further interactions with pharma?
Digital Information Seeking: Which pharma and nonpharma
resources are physicians turning to most
frequently? How are physicians navigating between
various digital pharma assets? How does informationseeking
vary by device?
Driving Traffic to Online Promotion: How frequently are
physicians turning to various online promotional
programs, and what impact are they having on
Value-Added Pharma Resources: What is the demand
among physicians for value-added services from
pharma? How can pharma play a role in supporting
macro-level shifts in healthcare delivery?
Use ePharma Physician® to inform your digital strategy decisions with the exact cut of data and insights you need.
- Emerging key stakeholders, such as autonomous prescribers
- Specialist-focused insights , including:
Infectious disease specialists
Did You Know?
73% of ePharma Physicians prefer that pharma sales reps use both tablet and paper during face meetings
Physician respondents selected either 4 or 5 on a 5-point agreement scale in the ePharma Physician® study fielded in Q2 2015.
For more information
By the Numbers
30+ specialist audiences
20+ companies providing survey input
1800+ doctors surveyed
Have a question?
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