ePharma Physician®

ePharma Physician® is Manhattan Research’s market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs and customer service options from pharma companies. Tablet-assisted face-to-face sales interactions and their impact on clinical decisions and satisfaction are also assessed. The study is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.

Key questions addressed in the research

Tablet Reps: How is the rep relationship evolving and what role are tablets playing?
Online Promotion: How has the online promotion landscape changed, and which types of programs garner the largest audience?
Product Info Seeking: Which offline and online sources – including pharma customer service channels – do physicians use to find Rx info and how does this vary across product maturity?
Value-Added Services: How strong of an opportunity do patient education, financial assistance and online sampling represent for pharma marketers?

Data can be segmented across a variety of physician specialties

Learn more about product deliverables

Explore strategic uses of Manhattan Research products

For more information or to request a full outline of topics covered in the research, please fill out the form below, email sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.

*First Name:

*Last Name:

Title:

Company Name:

*Phone:

*Email Address:

Sign me up for your eNewsletter!

Comments:

*Agreement:

I have read and agree to abide by the Manhattan Research Terms of Use and Privacy Policy.

*Required