Manhattan Research syndicated research studies annually focusing on the digital health and technology trends of consumers and healthcare professionals in the United States.
Healthcare Professional
Taking the Pulse® U.S. explores the online behaviors and technology adoption among a nationally representative sample of physicians in the United States.
ePharma Physician® hones in on the online behavior and communication preferences of U.S. physicians connecting with pharma companies through digital channels.
Digital MedTech Physician™ explores how physicians use digital channels to learn about medical devices and interact with medtech companies..
Taking the Pulse® Nurses focuses on the professional resource mix and digital media and device adoption of U.S. RNs, APRNs and PAs.
Healthcare professional research can be segmented to detail technology adoption trends among target
physician and
nursing specialties. Manhattan Research also provides
in-depth reports on a variety of key physician topics and trends.
Consumer
Cybercitizen Health® U.S. is the foundation of our U.S. consumer research, benchmarking how U.S. consumers use online heath information and tools.
ePharma Consumer® hones in on the attitudes and behaviors of U.S. consumers looking for pharma info and services online.
Consumer research can be segmented to detail technology adoption trends among target
therapeutic segments. Manhattan Research also provides
in-depth reports on a variety of key consumer topics and trends.