Whether called compliance or adherence, consumers taking their medications as often as prescribed and for as long as they are prescribed is a priority issue for many pharmaceutical, biotech and device manufacturers.
Manhattan Research provides studies and reports that include data and analysis on consumer compliance and adherence topics:
Market Research Studies
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. The latest version of ePharma Consumer® includes a new research section on compliance and adherence topics.
Online Adherence Programs
The objective of the Online Adherence Module is to provide pharma, biotech, and device marketers with the necessary data and insights to develop their online adherence strategy to increase sales in the face of shrinking pipelines and expiring patents. It gives an in-depth look at the role the Internet plays in how consumers adhere to treatment today, the outlook for consumer demand for online adherence services in the mid-term, and best practices for manufacturers
For more information about our consumer compliance and adherence research, please contact email@example.com or call 1.888.680.0800, ext 2.