The consumer media mix and direct-to-consumer (DTC) marketing opportunities have evolved greatly over the past ten years, necessitating pharma companies to stay up to date on the latest trends in how to reach consumers.
Manhattan Research provides studies and reports that include data and analysis on consumer DTC marketing topics:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. Consumer media mix and interaction with DTC advertising, including post DTC information seeking resources, are covered in this study.
ePharma Consumer®
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. ePharma Consumer includes research on consumer use of online pharmaceutical content.
For more information about our DTC marketing research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.