As consumer use of online information has skyrocketed over the past decade, many have felt that the availability of this information changed the balance of power in the patient-physician relationship by enabling the consumer to take a more active and informed role in their healthcare decision making. Manhattan Research sought to quantify the impact the Internet was having on how consumers manage their health by identifying a population of E-Empowered Consumers.
Manhattan Research provides studies and reports that include data and analysis on the E-Empowered Consumer audience:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. This study identifies the population of E-Empowered Consumers markedly influenced by the health web.
Cybercitizen Health® Europe
This study focuses on how consumers in the United Kingdom, Germany, France, Italy, and Spain use digital media and technology for health. This study identifies the population of E-Empowered Consumers markedly influenced by the health web.
Relevant Reports
E-Empowered Consumers
Nearly three-quarters of U.S. adults use the Internet for health information and tools. The critical question regarding this audience the extent to which the health web is influencing behavior and empowering consumers to take more responsibility of their health choices and care. This report quantifies and analyzes the E-Empowered Consumer segment and discusses examples of digital tools and services in the market supporting this audience.
For more information about our research related to E-Empowered Consumers and the influence of the health web, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.