Whether rating a prescription drug, seeking health advice on a message board, supporting others in online patient communities, or blogging about their condition experience, consumers are connecting with each other through Health 2.0 and health-related social media channels.
Manhattan Research provides studies and reports that include data and analysis on Health 2.0 and health-related social media:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. Consumer use of Health 2.0 and health-related social media resources is covered in this study.
ePharma Consumer®
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. ePharma Consumer explores consumer interest in social media sources for pharmaceutical information.
Cybercitizen Health® Europe
This study focuses on how consumers in the United Kingdom, Germany, France, Italy, and Spain use digital media and technology for health and its influence on treatment and product decisions. Cybercitizen Health® Europe review consumer use of various health-related social media and Health 2.0 content.
For more information about our consumer Health 2.0 and health-related social media research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.