Watching online video is a mainstream activity among U.S. adults, with YouTube being one of the most-visited websites by consumers. This fact, coupled with marketers’ need to keep consumers engaged, has spurred strong interest (and in some cases considerable investment) in online health video among manufacturers.
Manhattan Research provides studies and reports that include data and analysis on consumer online health video topics:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. Consumer use of online health video, including use and interest metrics for different types of health video, is covered in this study.
Consumer Online Health Video
Vice President of Research Monique Levy explores consumer demand for online health video and the impact of this format on health behavior. Levy also discusses where consumers watch health video and which genres they prefer, as well as the challenges and opportunities in leveraging YouTube.
For more information about our consumer online health video research, please contact firstname.lastname@example.org or call 1.888.680.0800, ext 2.