Pharma product, corporate and unbranded websites have become integral parts of many brands’ consumer marketing campaigns.
Manhattan Research provides studies and reports that include data and analysis on consumer use of pharma websites:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. This study provides market sizing for consumer use of pharma product and corporate websites.
ePharma Consumer®
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. ePharma Consumer digs deeper into consumer use of online pharmaceutical properties, including trust metrics and interest in different types of content and services from pharma companies. The study also provides data on hundreds of pharma product websites.
Cybercitizen Health® Europe
This study focuses on how consumers in the United Kingdom, Germany, France, Italy, and Spain use digital media and technology for health and its influence on treatment and product decisions. This study provides data on European consumer use of pharma product and corporate websites, as well as consumer interest in online patient education programs from pharma.
For more information about our consumer pharma website research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.