When it comes to online health information seeking, search engines are still one of the primary consumer gateways to the millions of health and pharmaceutical websites, articles, blogs, message boards, product reviews, and other resources.
Manhattan Research provides studies and reports that include data and analysis on pharmaceutical and health search engine behavior:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. Consumer use of search engines for health info seeking, as well as top search engines use for health, is covered in this study.
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. Consumer use of search engines for prescription drug information is tracked in ePharma Consumer®.
Cybercitizen Health® Europe
This study focuses on how consumers in the United Kingdom, Germany, France, Italy, and Spain use digital media and technology for health and its influence on treatment and product decisions. European consumer use of search engines for health, including use of local vs. U.S. based search engines for health, is a topic in this research.
Pharmaceutical Search Engine Marketing
Research Senior Director of Research Monique Levy overviews the evolution of consumer search engine use for health and pharmacetical information in the new media landscape, how eHealth searching behavior varies along the treatment continuum, and best practices for integrating search in the overall brand strategy, especially in light of new FDA regulations. The report also looks at emerging engines, trends and technologies like Bing, mobile search, personalization and real-time search.
For more information about our consumer pharmaceutical and health search engine behavior research, please contact firstname.lastname@example.org or call 1.888.680.0800, ext 2.