Consumer reliance on condition-focused content during the disease research process, increasing emphasis on customer care throughout the treatment continuum and uncertainty around the DTC regulatory environment is prompting increased interest in unbranded and disease education websites from pharma.
Manhattan Research provides studies and reports that include data and analysis on consumer behaviors when it comes to unbranded websites:
Market Research Studies
ePharma Consumer®
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. ePharma Consumer explores consumer behavior related to unbranded websites.
Relevant Reports
Unbranded Websites
In this report, Senior Healthcare Analyst Maureen Malloy reviews the market potential for unbranded websites, how strong of an opportunity unbranded initiatives represent for pharma, the elements consumers seek on these properties and best practices for marketers to consider.
For more information about our consumer Health 2.0 and health-related social media research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.