Consumer mHealth is becoming an increasingly critical topic for healthcare and pharmaceutical marketers. Though this market is still relatively small when compared to physicians, there is a meaningful share of consumers using handheld devices for health and medical purposes.
Manhattan Research provides studies and reports that include data and analysis around consumer mHealth topics:
Market Research Studies
Cybercitizen Health® U.S.
This study is the foundation of our U.S. consumer research, exploring the adoption of digital media and technology for health among the U.S. adult population as a whole. Consumer use of mobile devices for health is a research topic in this study.
ePharma Consumer®
This study looks at the attitudes and behaviors of U.S. consumers seeking pharmaceutical information online. ePharma Consumer use of mobile devices for health and pharmaceutical information is a research topic in this study.
Cybercitizen Health® Europe
This study focuses on how consumers in the United Kingdom, Germany, France, Italy, and Spain use digital media and technology for health and its influence on treatment and product decisions. European consumer use of mobile devices for health is a research topic in this study.
Relevant Reports
The Future of Mobile Health:
Mobile Adoption, mHealth, and Mobile Marketing
Manhattan Research President Meredith Ressi gives an in-depth look at the growing mHealth market. The analysis contains market data, charts, and analysis for key demographic and condition-specific trends. It also discusses examples of how companies are currently using mobile health applications, mobile marketing opportunities and strategies, and insight to where the market is heading.
For more information about our consumer mHealth and mobile marketing research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.