Even though physicians are taking less in-person details, they are still seek – and expect – customer service from pharma. However, while most physicians visit pharma websites, their use is relatively infrequent. At the same time, the physician channel mix is becoming increasingly fragmented, prompting marketers to consider a distributed service model.
Manhattan Research provides studies and reports that address distributed service model issues:
Market Research Studies
Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population.
ePharma Physician®
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies.
Taking the Pulse® Europe
This study explores the technology adoption and practice integration of physicians in the United Kingdom, Germany, France, Italy, and Spain.
Taking the Pulse® Asia
This study explores the technology adoption and practice integration of physicians in Japan, China, India, Taiwan, and South Korea.
For more information about our research that addresses distributed service model issues, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.