Live Video Detailing

Live video detailing presents a strong opportunity for manufacturers to elevate their multi-touch point customer service capabilities, particularly for their most valued customers. As it becomes increasingly difficult for sales reps to secure face-to-face meetings with physicians, video-based sales support can provide physicians with a rich multi-media customer service experience that fits their own terms and timing.

Manhattan Research provides studies and reports that include data and analysis on live video detailing:

Market Research Studies

ePharma Physician®
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies. Live video detailing is a major focus of this research.

Relevant Reports

Live Video Detailing
With continued pressure on pharma to innovate and optimize their sales approach, executives are closely watching how physician adoption of live video detailing is evolving. In this report, Vice President of Research Monique Levy reviews growth and opportunities in the live video detailing market, including the profile of current adopters and best use cases for pharma.

For more information about our live video detailing research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.