By 2012, there will be very few professional activities that healthcare professionals won’t be doing on their handhelds. Currently, 81% of U.S. physicians own smartphones and there is strong interest in iPads and other emerging technologies.
Manhattan Research provides studies and reports that include data and analysis around healthcare professional use of smartphones and tablets and mobile marketing topics:
Market Research Studies
Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population. Physician use of mobile devices and tablets for professional purposes is a major focus of this study.
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies. Physician interest in obtaining pharmaceutical services and content via mobile devices and tablets is covered in this study.
Taking the Pulse® Europe
This study explores the technology adoption and practice integration of physicians in the United Kingdom, Germany, France, Italy, and Spain. Physician use of mobile devices for professional purposes is tracked in this research.
Taking the Pulse® Asia
This study explores the technology adoption and practice integration of physicians in Japan, China, India, Taiwan, and South Korea. Physician use of mobile devices for professional purposes is tracked in this research.
Taking the Pulse® Nurses
This study focuses on the professional resource mix and digital media and device adoption of U.S. RNs, APRNs, and PAs. Professional use of mobile devices and content is covered in this study.
Physicians & Mobile
Senior Digital Healthcare Analyst James Avallone discusses key trends in the physician mobile market, including how physicians are integrating handhelds into their workday and what share of the mobile audience is comprised of advanced users.
The Future of Physician Media
In this report, Vice President of Research Monique Levy looks at how physician use of emerging technologies such as mobile and social media will evolve in 2012 and serves as a guide for manufacturers and publishers looking to leverage imminent digital opportunities.
For more information about our healthcare professional smartphone, tablet and mobile marketing research, please contact email@example.com or call 1.888.680.0800, ext 2.