As physicians shift more of their learning and professional research to the Internet, marketers are exploring ways to leverage online channels and newer media for promoting content and services to physicians.
Manhattan Research provides studies and reports that address online and multimedia promotion:
Market Research Studies
ePharma Physician®
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies.
Taking the Pulse® Europe
This study explores the technology adoption and practice integration of physicians in the United Kingdom, Germany, France, Italy, and Spain.
Taking the Pulse® Asia
This study explores the technology adoption and practice integration of physicians in Japan, China, India, Taiwan, and South Korea.
Taking the Pulse® Nurses
This study focuses on the professional resource mix and digital media and device adoption of U.S. RNs, APRNs, and PAs.
Relevant Reports
The Future of Physician Media
In this report, Vice President of Research Monique Levy looks at how physician use of emerging technologies such as mobile and social media will evolve in 2012 and serves as a guide for manufacturers and publishers looking to leverage imminent digital opportunities.
For more information about our healthcare professional smartphone, tablet and mobile marketing research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.