Increasing reliance on online resources among healthcare professionals and intense pressure to maximize revenue, among other factors, are driving a more aggressive approach toward online marketing among many pharma brands. In looking to optimize online investments and marketing strategies, the effectiveness and role of pharma-owned properties, including corporate websites, product websites and customer service portals, inevitably emerges.
Manhattan Research provides studies and reports that include data and analysis around healthcare professional use of online pharmaceutical properties, including product, corporate and service portals.
Market Research Studies
Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population. Physician use of pharma product, corporate websites and service portals is tracked in this study.
ePharma Physician®
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies. This study takes a in-depth look at physician behaviors and interests regarding pharma product, corporate, service portal and unbranded websites, including corporate and product website metrics by company and brand.
Taking the Pulse® Europe
This study explores the technology adoption and practice integration of physicians in the United Kingdom, Germany, France, Italy, and Spain. Physician use of pharma product, corporate websites and service portals is tracked in this study.
Taking the Pulse® Asia
This study explores the technology adoption and practice integration of physicians in Japan, China, India, Taiwan, and South Korea. Electronic detailing is tracked in this study. Physician use of pharma product, corporate websites and service portals is tracked in this study.
Taking the Pulse® Nurses
This study focuses on the professional resource mix and digital media and device adoption of U.S. RNs, APRNs, and PAs. Visitation to pharma websites is covered in this study.
Relevant Reports
Physicians and Pharma Online Properties
Physicians and Pharma Online Properties reviews physician use of manufacturer corporate, product and HCP portals and provides insights and case studies to help marketers approach this important piece of the physician promotional and customer service puzzle.
For more information about our pharma website and service portal research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.