Physician Communities and Social Media

Social media continues to be a key area of concern for healthcare marketers, publishers and agencies supporting manufacturers. In particular, executives are trying to understand why adoption of dedicated healthcare professional communities remains low, despite the comparatively rapid adoption of Facebook and other social networks in the consumer world, and how much of a priority social media should be in 2011.

Manhattan Research provides studies and reports that include data and analysis on physician communities and social media:

Market Research Studies

Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population. Physician communities and social media is a major focus of this study.

Taking the Pulse® Europe
This study explores the technology adoption and practice integration of physicians in the United Kingdom, Germany, France, Italy, and Spain. This study tracks physician use of social media and online communities.

Taking the Pulse® Asia
This study explores the technology adoption and practice integration of physicians in Japan, China, India, Taiwan, and South Korea. This study tracks physician use of social media and online communities.

Taking the Pulse® Nurses
This study focuses on the professional resource mix and digital media and device adoption of U.S. RNs, APRNs, and PAs. Adoption of social media and online communities for professional purposes is covered in this study.

Relevant Reports

Physician Social Media
In this report, Senior Digital Healthcare Analyst James Avallone focuses on the physician social media landscape, exploring adoption, behaviors, and barriers related to user-generated content and online physician communities. This report provides a framework for pharma companies to approach this media, discusses why traction of professional communities remains low, and explores challenges and opportunities for harnessing physician use of social media content.

For more information about our physician communities and social media research, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.