About Manhattan Research

 

Overview


Manhattan Research, LLC, a Decision Resources, Inc. company, is a pharmaceutical and healthcare market research and services firm that helps healthcare and life sciences organizations adapt, prosper and explore opportunities in the networked economy. We focus on the intersection of digital technology and healthcare business trends, and we seek to understand the forces that will impact the competitive landscape for our clients.

Manhattan Research has earned a reputation for perceptive and insightful analysis of emerging technology trends and the resulting business impact.  We differentiate ourselves from other advisory and research firms by relying on robust trended data and seasoned analysts to offer a balanced, holistic and unique view of the competitive landscape.

Founded in 2002, Manhattan Research, LLC was the former healthcare research division of Cyber Dialogue.  The division directors recognized the strong market demand for research focusing on emerging healthcare technology trends and created Manhattan Research, LLC.
 

Mission


The mission of Manhattan Research is to serve as a strategic positioning system for our clients, helping them combine industry expertise, data and insight to satisfy their informational needs and optimize their business strategies. 


Research Products


Manhattan Research produces eight syndicated research studies annually focusing on consumer and physician trends impacting the eHealth market: Cybercitizen Health® , Cybercitizen Health® Europe, ePharma Consumer®, Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, Taking the Pulse® Nurses, and ePharma Physician®.

To accompany these studies, we research and produce about 125 therapeutic and specialist segmentation modules, physician research modules, and consumer research modules. We highlight key findings for our full-access clients in our Strategic Insight series, and we develop data cuts and specialized analyses for all clients upon request. 



Affiliations


Manhattan Research is affiliated with the Council Of American Survey Research Organizations (CASRO), the Healthcare Marketing & Communications Council (HMC Council), and Pharmaceutical Marketing Research Group (PMRG) among other organizations in the healthcare and life sciences industries.

 

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