When Email Is Part of the Doctor's Treatment
Patients love it. Physicians find it often saves them time and money. So why aren't more doctors burning up the email lines with their patients?
More Consumers Get Health Info On Mobile Devices
Smartphones and tablets are playing a bigger role in healthcare, and more change will take place when providers connect with patients using mobile apps, healthcare experts say.
Tech Firm Offers Rx For Hospitals
Nearly 1.9 million patients are treated annually in U.S. hospitals for taking the wrong drug or dosage, according to a government study released last year.
The Magic Touch
After years of false dawns and lost patience, healthcare was finally able to declare 2011 “the year of mobile.”
iPads trigger sales, but study shows DM still rules
Doctors must like iPads. Manhattan Research found that physicians were 35% more likely to ask for drug samples if the pharma rep comes bearing the Apple tablet.
iPad Use Is on the Rise in Pharmaceutical Sales Pitches: Study
Apple iPad use by pharmaceutical sales representatives more than doubled from 2011, according to a new study by Manhattan Research.
Pharma must reboot iPads
The pharmaceutical industry has joined the cult of Mac. Since the launch of the iPad in 2010, pharma companies have invested significant time and resources creating promotional materials on the device for use in detailing.
Device marketers have greater opportunity to digitally engage physicians than previously
Physicians are more than eager to interact digitally with makers of medical devices.
Pharmacists Market Trends
Download a free Infographic from the latest study.
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