Specialist Segments

Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of information technology and digital media in the clinical practice setting. Clients can choose from a list of over 20 specialist segments and will receive a complete segmentation from the current Taking the Pulse® and ePharma Physician® data sets.


DOWNLOAD THE SPECIALIST
SEGMENTATION BROCHURE (PDF)


Available specialties include:


Pediatrics
PCPs (Family Practice, General Practice, and Internal Medicine)
Allergy and Immunology
Anesthesiology*†
Cardiology
Dermatology
Emergency Medicine
Endocrinology
Gastroenterology
Infectious Disease/HIV Physician
Nephrology
Neurology
OB/GYN
Ophthalmology


Oncology – Hematology
Oncology – Medical
Otolaryngology*†
Plastic Surgery*†
Psychiatry
Pulmonology
Radiology*
Rheumatology
Surgery – General
Surgery – Orthopedic*
Urology

* Available in Taking the Pulse® v10.0 only
** Available in ePharma Physician® v9.0 only
† Directional insights only

 


Using its proprietary syndicated data sets, Manhattan Research can provide in-depth insight and analysis in all of the categories listed above. Topics include:

  • General Access and Technology Profile: Physician practice technology profile, frequency of Internet use, frequency of professional activities online
  • Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, CME, reps, search engines, sites visited, conditions researched
  • Detailing and Pharma Services: Electronic Detailing (edetailing) participation and future interest, use and interest in full-service portals, product and corporate site visitation, rep technology usage, sales force effectiveness, value of the tech-enabled rep
  • Web 2.0 Technologies: Awareness and use of streaming video, blogs, podcasting and social networking, including use of sites such as Sermo and Medscape Physician Connect
  • Use of Pharmaceutical, Biotech, and Device Customer Service Portals: Physician use and interest in portals such as MerckServices or PfizerPro, as well as interest in features such as the live remote rep (video detailing)
  • Email Use and Opportunity: Email newsletters, email with patients, colleagues, and pharmaceutical, biotech or device companies
  • Patient Interaction and Education: Patients bringing information into office, sites recommended to patients, types of patient education sources of interest
  • Digital Health Infrastructure: ePrescribing, EMR, EHR,  Practice Management, Speed of Access
  • Mobile Technology Profile: PDA, Mobile Phone, Smartphone (Treo, Blackberry, iPhone), Internet, Mobile Integration, iPod, MP3 players and tablet PCs, as well as use of content sources such as Epocrates, Medscape Mobile, and more


For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email sales@manhattanresearch.com.