Taking the Pulse® Asia

Taking the Pulse® Asia: Asian Physicians and Emerging Information Technologies, is a syndicated multi-client study and advisory service focusing on technology adoption and integration trends in physician practices across Asia.  As the only annual research study of its kind, Taking the Pulse® Asia aims to provide healthcare and pharmaceutical marketers with the key behavioral, attitudinal and demographic data needed to connect with the Asian physician market through the Internet and other technology. The service is part of Manhattan Research’s overall insight into global digital trends. Taking the Pulse® Asia focuses on physicians in Japan, China, South Korea, Taiwan, and India. Key topics include the Internet, email communication, PDAs/smartphones, pharma reps, web-based sampling, social networking, and more.

For additional product and subscription information, please submit the form below or contact sales@manhattanresearch.com.



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TOPICAL SUMMARY 
  • Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, conferences, CME, reps, and search engines
  • Mobile Technology Adoption: Handheld device adoption and attitudes; professional activities conducted on the smartphone
  • Online User-generated Content: Use of physician-only communities, message boards, and blogs
  • General Access and Technology Profile: Practice technology profile; frequency of Internet use; frequency of professional activities conducted online and offline; email use and opportunity
  • Patient Interaction and Education: Patients bringing information into the doctor’s office; websites recommended to patients; types of patient education sources of interest
  • Digital Interaction with Pharma and Healthcare Companies: Top pharma properties; website features of interest; HCP service portals; electronic detailing; electronic sampling

DELIVERABLES

 

  • Reference Deck - Detailing key findings and focusing on physician awareness, adoption, usage, frequency and future interest in eHealth (PowerPoint format)
  • Executive Summary Deck - Focusing on key findings, future trends, potential markets and changes in the online healthcare and pharmaceutical industry (PowerPoint format)
  • Strategic Briefing - Presentation and Q & A session around the executive summary research
  • Analyst Inquiry Privileges - Analyst hours can be used to pull therapeutic and specialist-level data cuts on target-specific audiences and can also be used for custom presentations, additional analyses, and trending past data sets
  • Strategic Insights - The SI series is comprised of data “snapshots” of popular data points with summary analyses and graphical figures on timely industry topics in digital health and pharma
  • One country or specialty segmentation


STRATEGIC USES 
 

  • Segmenting physicians across various health media channels and market sectors
  • Evaluating potential ROI of existing and future electronic products and service
  • Assessing efficacy of current and future marketing tactics (including vendor evaluations)
  • Understanding technology’s impact on the physician-patient relationship
  • Measuring traditional and online media consumption and impact on professional practices

  

For more information:

sales@manhattanresearch.com
t: 1.888.680.0800