Taking the Pulse® Asia

Taking the Pulse® Asia: Asian Physicians and Emerging Information Technologies, is a syndicated multi-client study and advisory service focusing on technology adoption and integration trends in physician practices across Asia.  As the only annual research study of its kind, Taking the Pulse® Asia aims to provide healthcare and pharmaceutical marketers with the key behavioral, attitudinal and demographic data needed to reach and influence the Asian physician market through the Internet and other technology. The service is part of Manhattan Research’s overall insight into global digital trends. Taking the Pulse® Asia v9.0 study looked at physicians in the Japan, China, South Korea, Taiwan, and Australia. The next iteration, version 10.0, could contain all of the v9.0 countries, as well as India. We will be contacting clients of v9.0 and v10.0 in Q4, 2009 to gain insight into orders of priority. Key topics include the Internet, email communication, PDAs/smartphones, electronic medical records, web-based sampling, practice websites, and more.

For additional product and subscription information, please submit the form below or contact sales@manhattanresearch.com.



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TOPICAL SUMMARY 

      • Internet use and experience online
      • Information technology in the office
      • Use of electronic medical records (EMR)
      • Internet access at the office and type of connection
      • Email, communications and connectivity
      • Mobile technology (PDA/smartphone)
      • Electronic prescribing
      • Electronic medical education
      • Frequency of internet access
      • Hours online per week (% for professional purposes)
      • Professional activities conducted online
      • Future interest in web-based communication systems
      • Physician websites used (portals)
      • Search engines used for health information searches
      • Visits to pharma owned websites
      • Interest in web-based sample system for Rx products
      • Current and future participation in electronic detailing (e-detailing)
      • Patients seen per week
      • Prescriptions written per week


DELIVERABLES

      • Reference Deck - Detailing key findings and focusing on physician awareness, adoption, usage, frequency and future interest in eHealth (PowerPoint format)
      • Executive Summary Deck - Focusing on key findings, future trends, potential markets and changes in the online healthcare and pharmaceutical industry
      • Physician Market Trends - Written summary of top market trends and highlights from the latest research
      • Strategic Briefing & Client Webinar Access - A presentation of the Taking the Pulse® Asia data set
      • Analyst Inquiry Privileges - Access to Manhattan Research’s experienced health team for one year
      • Client Website Access - Access to all written reports and data, including SPSS format
      • One country or specialty segmentation


STRATEGIC USES  

      • Segmenting physicians across various health media channels and market sectors
      • Evaluating potential ROI of existing and future electronic products and service
      • Assessing efficacy of current and future marketing tactics (including vendor evaluations)
      • Understanding technology’s impact on the physician-patient relationship
      • Measuring traditional and online media consumption and impact on professional practices

  

For more information:

sales@manhattanresearch.com
t: 1.888.680.0800