ePharma Consumer® v9.0:

The Online Pharmaceutical Information-Seeking Landscape


"ePharma Consumer® v9.0: The Online Pharmaceutical Information-Seeking Landscape” is a complimentary report discussing some of the trends of consumers using the Internet to research prescription drug and treatment information. The white paper is just a small preview of in-depth data and analysis available to subscribing clients of the ePharma Consumer® study.

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ePharma Consumer® is focused on the attitudes and behaviors of consumers seeking pharmaceutical information online. The study was conducted via online survey in Q4 2009 among 6,575 adults (age 18+). ePharma Consumer® also provides data on more than 160 pharmaceutical product websites. Clients can segment the broad market research to provide in-depth data on more than 80 condition groups. For additional product and subscription information, please visit the product page.


Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Nurses, Taking the Pulse® Europe, Taking the Pulse® Asia, ePharma Physician®, Cybercitizen Health®, Cybercitizen Health® Europe, and ePharma Consumer®. Broad consumer and physician research is complemented by targeted analysis among more than 100 consumer therapeutic segments and 25 physician specialist segments.


For more information about how Manhattan Research can help you combine in-depth, trended data with insights from our eHealth analyst team to shape better informed e-marketing and sales strategies, contact sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.

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